The main objective of this scheme is to provide consumer farm fresh vegetables round the year at reasonable and affordable price. This is being achieved by adopting sustainable models of vegetable production and sale of fresh & processed vegetables through setting exclusive vegetable retails outlets, door to door services, mobile retail vans, online buying. With the initiative of the Government of Jharkhand- VEGFED intends to safeguard the interest of vegetable growers and consumers by building a direct vegetable supply chain networks within and outside the state. Thus the main aim and agenda of this scheme is to ensure remunerative price to the vegetable producers of the state and to provide standard quality vegetable products at competitive rates to the consumer. Overall objective is to:

• Establish a farmer’s vegetable supply chain network in and outside Jharkhand
• Minimize the post harvest losses by enhancing the product shelf life
• Value addition by processing, packaging and branding the product
• Bridge demand and supply gap of fresh & Quality vegetables
• Increase in vegetable production and productivity in the state
• Provide training and extension services to the vegetable growers
• Generate employment opportunities and enhance the income of vegetable growers
• Establishing retail outlets for retailing of business
• Creation of collection centres and permanent marketing infrastructure at PVCS level
• Provide transportation support for inside & outside market.
• Provide vehicle for door-to-door vegetable supply.